Like most college students today I am a slave to website known as Facebook. I have a profile that lists everything there is to know about me, I have photos proving I do exist, and it is safe to say that I check it on a regular basis every day.
On one of these days that I was perusing the site and creeping on my friends I realized “Hey is that an advertisement for a cat adoption agency?” Thinking it was oddly coincidental and also awesome I began to think how does FB know that I would want to see and or be interested in this ad?
Literally everything you put on FB is stored in the data base and FB owns everything you post. So with that being said advertisers utilize this service to their benefit. The ads are targeted specifically to you according to the information posted.
Another ad that I encountered that was interesting and overly specific was an ad for single Catholic girls looking for a partner. It was a Catholic dating website targeted towards teens. I may have put on my FB I was Catholic and single but do I want to date? Do I need help? After being mildly offended I laughed it off and realized that Advertisers did this due to my data.
Is this fair of FB? Should there be a disclaimer on the site telling its users about how its advertising is targeted? Do users besides me feel that FB is invading them with these advertisements and feel they are just a little too specific?
I know this isn’t a pressing issue but it seems relevant in my life currently.