The Youtube series, lonelygirl15, was about a young girl that makes video blog posts about “her” life. It gathered a lot of success on Youtube, and the star of the show received a lot of support from people on the internet. Not long after its success reached its peak were things being question. The lighting was too good. The video editing was too professional. The situations were too extreme. Community watchdogs were on the prowl and discovered that “Lonelygirl” was actually an actress named Jessica Roe who was hired to play the part of lonely girl.
This lonelygirl15 really fooled the world. She gathered the trust of a generation of Youtube viewers, she pretended to she their problems and interests. And she was a hoax. There are plenty of other incidence of this on the internet. I suppose the ethic question is about transparency. Should companies who are funding a production be transparent about who they are when they air things on the internet? Are we only seeing these Web shows as entertainment or is there a point that we cross the line and become personally invested?