MTV and morality? For as long as I can remember, MTV has had a reputation of promoting controversial behavior. From binge drinking to bar fights; from sex crazed Real Worlders to drug addicts, MTV has documented what appears to be the drama of “life”. I mean it’s good TV I suppose, but when I read this article about MTV’s new project to clean up youngsters digital conduct, I was a bit skeptical.
In an effort to create awareness between proper and offensive behavior in the digital world, MTV has launched “Over the Line,” an online application that allows users to rate whether their text messages, emails, and other digital messages cross the line from being “innocent to inappropriate.”
“The new tool lets teens share and rate stories about sexting, constant messages, spying, cyberbullying, digital-dating abuse and other forms of abuse. The idea is that, along the way, the teens will figure out which behaviors really are ‘over the line.’”
While I think this is all well and good, I wonder how a network like MTV can provide a real sense of morality when most of its shows are promoting just the opposite. Can it be said that because it is known for promoting inappropriate behavior, that this application will provide a comfortable space to share opinions on what people feel is indecent in the digital world? Or is this just an effort by MTV to counterbalance its scandalous shows with a sense of social responsibility?