Im curious as to what others think about how personal some new marketing techniques have gotten. In another class a presentation was given about the new hand held FloTv product. It is basically a portable TV and has no “commercials” so to speak. They do however have ads that are directed at the user instead of general public. According to the student giving the presentation an ad will be displayed that you can not skip. I could not help to think how do they get the information so that each ad that pops up between shows (much like hulu.com) is one that you would want to watch. It is much like the side ads on Facebook that pop up. The ads that are displayed I often find are things that I might be interested. I have not taken the different quizzes to find out which TV character you are most like so I assume they get information based on who your friends with and what groups you are part of. Im just curious as to whether something like this could be considered a breach of privacy? Business wise I think it is a cool idea to personalize advertising but ethical I am not sure what to feel. Someone or something is looking at my purchasing history, friends, groups, etc. to judge what kind of person I am and use personal information in order to make an extra buck.